The B2B market in 2019 is fast surpassing the market potential of B2C sales online. The predicted difference in market size is 234.78%. This is driven by consumer choices, such as convenience, ease of research and access, as well as improved B2B marketing strategies.
The B2B eCommerce will be based on marketing and options for a global marketplace. As online purchases increase in both B2C and B2B markets, so does consumer confidence in online purchasing.