By experimenting with your marketing funnel, product development and sales segments it is possible to determine the most efficient and impactful ways to grow your business. A focus on cost-efficient ways to exponentially increase your business using social media and content marketing, viral marketing and PPC advertising can help you achieve your goals. A team of marketers, programmers, engineers and product managers who collaborate to generate an engaged client database help to strengthen your business ROI.
There are ways that your B2B can expand without having to drop prices or add new product lines.
Offer free trials:
Offer your product on a trial basis. Businesses who are researching solutions will be interested to know how your product or service can answer their needs. By offering the use of your product on limited terms you not only give potential customers the opportunity to try your product, but you create a contact list. The data collected can help you to answer many questions and help you to know who to follow up for closing sales. Ensure that you conduct A/B tests to optimise the emails for the best conversion rate.
Send targeted newsletters:
Improve the visibility and credibility of your B2B operation by sending segmented emails with personalised content. You can send emails that target geolocation, a business type or content which answers specific industry needs. There is no limit to the ways in which you can make emails relevant to your audience and doing so can help to convert leads.
Create relevant & valuable content:
Whitepapers, eBooks, infographics, blog posts, case studies, webinars, or vlogs can all be created to answer the most pressing questions of your target audiences. If the content provides real value it can drive traffic and secure leads. Content that works can be leveraged on different channels, such as traditional advertising, to generate further interest. Once a core concept has been validated, you will know if it is worth investing in expanding the content in other directions.
Use multiple marketing channels:
Collect a broad range of data by using different marketing and advertising channels. Social media plays an important role in generating referral traffic to your content marketing assets, so it is important to stay up to date with changes in algorithms on the various social media platforms you use. However, you should not focus on a single channel. Introducing a new channel or bolstering the visibility of an existing channel is an important focus of your campaign strategy. SEO stands out in 2019 as the best ROI for lead generation. Check statistics regularly to understand B2B industry trends and how people are searching for your solution.
